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How to classify B2B leads in the 21st century

How to classify B2B leads in the 21st century

Our Semantic Industry Classifier (SIC) tool is doing away with manual market segmentation B2B marketers and sales teams are under increasing pressure to accurately identify and target companies as competition heats up in the digital marketspace. Before the days of the internet, SIC codes were the de facto method for helping B2B companies classify prospects … Read Full Article →

The CRM is dead

The CRM as we know it has become a commodity. Adoption of business software tools and enhancements to software as a service means powerful software is no longer reserved to large multinationals with the budgets and a level of sophistication that were once a pre-requisite for such purchases. By browsing through pricing pages of top … Read Full Article →