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Synoptica Goes Up to 6th in the IP100 Ranking Table

Synoptica is pleased to announce that we have moved up the IP100 list to number 6 on the overall rankings for intellectual property as ranked by Metis Partners an intellectual property (“IP”) valuation firm with a proven track record in the assessment, exploitation, monetisation, valuation and sale of IP assets. Having provided independent valuation advice on over 500 IP transactions. This … Read Full Article →

The CRM is dead

The CRM as we know it has become a commodity. Adoption of business software tools and enhancements to software as a service means powerful software is no longer reserved to large multinationals with the budgets and a level of sophistication that were once a pre-requisite for such purchases. By browsing through pricing pages of top … Read Full Article →