AI will never close a deal – but it will give you 3 more days per week to try
Alex and Steve are both Sales Managers at tech companies who happen to be right across the road from one another. One is a SaaS startup selling financial software to SMEs and the other a fast growing Cloud Hosting Provider servicing the same market. Steve, the Sales Manager for SaaSCo, is happy to have his … Read Full Article →
Synoptica becomes part of the IP100 League Table
Team Synoptica is very pleased to announce inclusion in the 2017 IP100 League, in recognition of its innovation and pioneering work in the field of artificial intelligence and advanced analytics. Its ability to use data-driven insights to reduce barriers to market entry and help companies uncover new business opportunities from information assets and the web … Read Full Article →
AI is revolutionising lead qualification
Historically, companies were at a loss when it came to analysing top of funnel buying behaviour accurately. This is largely because lead lists consisted of arbitrary information that painted distorted images of prospects, leaving sales teams to fill in many important gaps in the information loop. Fortunately, times have changed and companies are far better … Read Full Article →
