BE group to invest in Synoptica

Synoptica’s growth in the lead qualification business has gained further momentum following BE Group’s investment in Synoptica. The investment underscores the increasing importance of big data in the UK and Europe as businesses seek to monetise their data by gaining actionable insights from it. Synoptica is making huge leaps in the field of AI and lead qualification, with companies with huge CRM systems sitting up and taking notice.

Synoptica will base a team at BE Group’s main offices in the North East of England. The new partnership with the Group will allow Synoptica to tap into the Group’s customer network. In turn, BE Group’s clients will benefit from Synoptica’s AI technology.

According to Nicki Clark, CEO of BE Group, the investment

“represents a step change in the Group’s ability to provide our customers with uniquely targeted information that gives them a formidable competitive advantage”.