Video Killed the Telesales Star
The way we consume information is dramatically changing, so as an SME, why hasn’t your sales strategy? In order to practice what we preach, we at Synoptica have teamed up with the Box for a series of videos on how to define innovation and to get your company noticed.
I’m not literally saying that you need to kill your Telesales team, but why not make them more effective through the power of a promotional video. Here are a couple of points to consider:
- 65% of executives have visited a vendor’s site after watching a video
- Pages with video are 50X times more likely to rank on the 1st page of a Google search result
- 70% of market professionals report that video converts better than any other medium
Stephen Mooney is a full time entrepreneur and part-time blogger on topics ranging from challenges facing start-ups, to pop culture to running. He is currently part of the UKTI’s Global Entrepreneur Programme and CEO of Synoptica. Synoptica is a leading SaaS platform that helps organisations to uncover, rank and engage with innovative SME’s.